QUEUE BALL
MY ROLE
UX Researcher & UI Visual Designer
INDUSTRY
Entertaintment Streaming Services
TEAM
UI -Ana & Malika
UX - Lou & Cesar
DURATION
3 Weeks
240 Hours
OVERVIEW
One of the biggest challenges for consumers of entertainment today is the constantly growing options of entertainment platforms each with their own exclusive, ever-expanding catalog of content. From the user’s standpoint it is not only expensive, but also increasingly challenging to search for and decide what to watch, listen to, or read.
Our team set out to study consumer behavior to understand how they select content, what factors influence their decision-making process and how the myriad of options available affects their experience of entertainment content.
Our ultimate goal is to develop a solution that would hopefully alleviate users’ frustrations and improve their digital entertainment experience.
PROBLEM STATEMENT
Insight
Problem/ Persona
How might we streamline the experience of choosing and discovering content across multiple platforms to alleviate decision fatigue?
In today’s age, consumers are bombarded with content throughout a variety of apps.
As a result, Quentin finds it tedious and time consuming to sift through content across multiple apps.
Goal
PROBLEM SPACE
When consuming entertainment content, users face challenges and decision-fatigue related to irrelevant recommendations, feeling frustrated when they can’t find anything to watch and spending too much time searching for what to watch between different services.
GOALS / UX METHODS
We conducted interviews with five users to gain insight into the context, choices and frustrations when it came to engaging with entertainment content. Our research revealed four main themes:
Take a look at the complete case study
USER PERSONA
FEATURE PRIORITIZATION MATRIX
Our team collaboratively completed the MuShCoWo Map. We began with reusing the same sticky notes we used for the matrix, and relocating them to the MuShCoWo Map. This process allowed us to work fluidly from one design phase to the next. By sticking them up on a whiteboard and organizing where each feature idea should be on the map we were able to further prioritize our features. After white boarding together, we then documented the exercise through photos and through digital recreation.
DESIGN PHASE
PHASE I
Sketching
LO-FI
In the design phase, we leveraged our data collection on feature prioritization matrices to integrate them into our new concepts. Following this, we carefully selected the color palette for our streaming services app. This involved a dynamic process of brainstorming, sketching, and refining designs through critique and feedback. The goal was to ensure a cohesive design direction for the app.
PHASE II
MID-FI PROTOTYPE
Testing Ideas Before Final Design
Utilizing design principles and insights gleaned from our research, in conjunction with our design studio collaborations, we developed wireframes and a mid-fidelity prototype. This approach allowed us to visualize and test our design concepts efficiently, minimizing both time and cost. Through these tests, we gained valuable insights into user interactions with our designs, informing our final design decisions.
PHASE III
HI-FI PROTOTYPE
We conducted multiple rounds of usability testing and developed a high-fidelity prototype to showcase the platform's final look. This process enabled us to make necessary adjustments before the launch. Link to Figma Prototype
SET UP
INTEREST PAGE
SIGN UP
COSTUMIZE PAGE
HOME PAGE
This is what the user is going to see first once opening the app or site.
"Click on Get Started"
User signs up with email or S.S.O,
"Click on both options and proceed"
User creates profile and Avatar.
​
"Click on Next Button"
User adds all Entertainment subscription
​
"Click on Next Button"
User adds all Entertainment Interests
​
"Click on Add Button"
QUENTIN HOME PAGE
ADD FRIENDS
CONNECT WITH FRIENDS
MOVIE PAGE
MARY'S PROFILE
User adds contacts to their Queue profile.
​
"Clock on Add Button"
​
Here Quentin sees drop down list of contacts​
​
"Clock on friend Mary"
​
Mary's profile includes her most recently watched movies and status updates.
Quentin Profile, with all organized content, friends feed, recommendations.
Quentin and Mary's first group "Queue Ball" recommendation.
​
"Click on subscription and watch together"
A
BONUS FEATURE
A Clickable prototype right here.
This feature resembles of the iconic "Magic 8 Ball" toy and is designed to provide advice on what to watch next on TV, especially for those who struggle with indecision.
Did you have fun?
iPAD view/TV view
THANK YOU
Check my other projects below
